SENEC AUSTRALIA
A key highlight in my role as a Marketing and Events Specialist, was my involvement in the product launch of the SENEC.EVcharger, a groundbreaking charging solution for electric vehicles. Tasked with creating compelling copy, I aimed to capture the essence of this innovative product, emphasizing how it allows users to charge their electric cars with self-generated solar electricity, thereby promoting sustainability and reducing electricity costs. In addition to this launch, I was entrusted with managing and curating content for the company's newsletters, catering to both B2B and B2C audiences.
My duties also extended to the content creation and maintenance of Senec Australia's social media channels, a task I undertook in collaboration with an external marketing agency. This endeavour was crucial in enhancing our digital presence and engaging with our audience on various platforms. Another significant responsibility I held was sourcing and purchasing marketing merchandise for our events. This role required a keen eye for quality and brand alignment, ensuring that all materials reflected Senec's ethos and values.
Furthermore, I played a central role in managing and coordinating our brand activations at large conferences across Australia, which involved meticulous planning and execution to effectively showcase our products and engage with attendees. Through these varied tasks, I contributed significantly to Senec Australia's marketing strategy, enhancing brand visibility and reinforcing our position in the sustainable energy market.