VISIBLE ME
This project, highlighted the contrast between feeling invisible and seen in aging populations through a series of black and white and colour portraits. As the Project Coordinator for ‘Visible Me’, a collaboration between Feros Care and Katie Hooper Art, my role was instrumental in the project's success. My primary responsibilities included developing and implementing a comprehensive marketing strategy, identifying and engaging senior participants across Northern NSW and QLD, and effectively pitching their stories to the media.
Overseeing the launch event, I was responsible for managing logistics, vendor negotiations, briefing staff on our brand guidelines, designing the event materials and collaborating closely with Katie Hooper and all the key stakeholders involved to ensure the vision aligned with our marketing objectives. This project demonstrates my ability to lead a complex marketing project from initial concept all the way through to execution.
FEARLESS FILMS SEASON 3
For the "Fearless Films" campaign, I worked directly with the filmmakers, providing essential feedback on the edits to ensure each short film accurately represented the campaign's vision. This process was integral in challenging conventional perceptions about aging, showcasing the vibrant lives of seniors over 70 in their careers and volunteer work.
Key responsibilities also included managing our partnership with Channel Seven Sunrise, leveraging this platform for maximum campaign exposure. I adeptly prepared seniors for media appearances, ensuring their stories were communicated effectively, contributing significantly to the millions of dollars in PR value for Feros Care.
As event manager for the launch, I developed and disseminated all internal and external communication materials, ensuring cohesive messaging and promotion of the event and campaign.
My role further extended to fostering partnerships and sponsorships, enhancing the campaign's reach and impact. This comprehensive approach, combining strategic marketing, media management, and event coordination, was instrumental in the successful execution and promotion of the "Fearless Films" campaign.
ENJOY LIFE AT HOME
After surveying our target audience we discovered that cleaning, physiotherapy and meal preparation were among the top services sought after by our consumers which is what prompted the ‘Enjoy Life At Home’ campaign. This was Feros Care's first national advertisement which aired across multiple channels nationwide, and I was at the forefront of managing and coordinating media appearances with Channel 7 Sunrise.
My most significant contribution, however, was utilising Adobe Premiere Pro to create content. Using the footage from the campaign shoot I developed a 20-second reel advertisement. This reel, which I personally edited and produced, was broadcast nationally on Channel Seven Sunrise, serving as a testament to my skills in digital content creation and marketing skills. I also handled the invoicing for the project, ensuring financial aspects were meticulously managed.
The "Enjoy Life At Home" campaign underscored our commitment to helping individuals live fuller, healthier, and more connected lives in their own homes. My role in this campaign not only highlighted my marketing and media management expertise but also my ability to create compelling visual content that resonates with our target audience.