TOP INNOVATIONS IN HOME CARE
During my tenure at Enkindle Consulting, we released two groundbreaking reports that had a positive impact on governmental policy for aged care in Australia. The first report, titled 'Home Care Provider Outlook Report for 2023', shared the collective views about workforce and strategic challenges faced by over 380+ Home Care leaders.
As the digital marketing specialist for Enkindle Consulting, my responsibilities included writing all the copy for the Electronic Direct Mail (EDM) campaigns and gathering the data from 380+ aged care leaders to create compelling infographics. Additionally, I developed all the launch materials for the report, which involved creating the website landing page (WordPress), integrating CRM with Zoho, and producing social media content and advertising collateral for third-party websites and print magazines.
The second report, 'Top Innovations in Home Care', was released later that year. Unlike the previous report, this project required me to scout for appropriate media and speaking opportunities for our two founders, Jennene Buckley and Tash Edwards.
Whilst with Enkindle Consulting I also worked on designing and developing an online learning platform which is set to be released in 2024. Other tasks which I performed in my role included customer service, administration, invoicing, copywriting and managing our webinars and workshops using the Eventbrite platform to ensure our customers had all of the materials and communications necessary to get the most out of their experience.