Bowlarama

An epic event held annually at Bondi beach which showcases world leading skating talent and brands. Hot Wheels one of the major sponsors for the event had a designated area just for the kids where they could play with the latest Hot Wheels cars on display. What made this such a wonderful event was the brands’ ability to connect directly with their audience and increase brand engagement with the target market.

My part in Bowlarama was to be a workshop assistant representing the brand Hot Wheels. This meant talking to parents and children about the products, advising on where to buy Hot Wheels products, cleaning the activation, recording attendance and taking photos for event goers. Overall, it was very inclusive and rewarding to be a part of.